Google Places API vs Azure Maps Search for AI agents
Google Places API is a paid Google Maps Platform web service that returns place data (search, details, photos, autocomplete) from Google Maps. Azure Maps Search is Microsoft Azure's location search service for geocoding and finding places and businesses by name or category.
The short answer
- Google Places API: The broadest, freshest global place data, with ratings, reviews, hours and photos, for teams that can pay per call and follow Google's display rules.
- Azure Maps Search: Teams already on Azure who want place search billed on their Azure account under Microsoft's enterprise terms.
Side by side
| Google Places API | Azure Maps Search | |
|---|---|---|
| Searches | Places worldwide from Google Maps: businesses, points of interest, addresses, through Text Search, Nearby Search, Place Details and Autocomplete. | Addresses, places and businesses by name or category. Search v1.0 (POI, category, nearby search) is superseded by Search 2026-01-01 but still works. |
| Returns | JSON. You pick fields with a field mask, and the most expensive field you ask for sets the price tier (Essentials, Pro, Enterprise). Fields include place ID, name, address, location, phone numbers, website, hours, ratings, photos and reviews. | JSON. Search v1 POI results include name, phone, url, categories, brands and optional opening hours. |
| Before the first call | A Google Cloud project with billing enabled, plus an API key or OAuth token. | An Azure subscription with an Azure Maps account. Authentication is by Shared Key, Microsoft Entra ID or SAS token. |
| Free | A free monthly usage cap for each SKU: 5,000 Text Search Pro or Nearby Search Pro calls, 1,000 at the Enterprise tier, 10,000 Place Details Essentials, and unlimited ID-only searches. The pricing page does not mention the old $200 monthly credit. | 5,000 Search transactions a month. |
| Paid | Text Search Pro and Nearby Search Pro cost $32 per 1,000 calls (up to 100,000 a month). Enterprise, the tier that includes phone and website, costs $35 per 1,000. Place Details Pro costs $17 per 1,000. | $4.50 per 1,000 Search transactions (under 500K a month). Volume discounts start at 100,000 transactions. |
| Acting on a result | Phone numbers and website are Enterprise-tier fields. There is no way to message a business through the API. | v1 POI results include phone and website URL. There is no way to message a business through the API. |
| Limits on keeping or showing results | No pre-fetching, caching or storing beyond the stated exceptions. Place IDs may be stored indefinitely, and latitude/longitude for up to 30 days. Results may be shown without a map, but then the Google logo is required. When shown on a map it must be a Google Map, never a non-Google map. | Results may be cached only to reduce latency, not to serve multiple users, and for no longer than the header validity or 6 months, whichever is shorter. Geocodes may be kept while the Azure account is active. Results may not be displayed on third-party maps or content. |
| AI in its terms | The Maps Platform Terms forbid using Google Maps Content to improve ML or AI models, including to train, test, validate or fine-tune them. Grounding an LLM is allowed only through Maps Grounding Lite, which requires source links and forbids using Grounded Output to train models. | The Product Terms say the customer may not modify or create a derivative work from any content using machine learning or artificial intelligence unless the terms expressly allow it. They also forbid building a competing or derived database. |
| Coverage | Worldwide (Google Maps place data). | Not stated on its pages |
| MCP server | Maps Grounding Lite, a Google-hosted MCP endpoint at https://mapstools.googleapis.com/mcp (tools include search_places). Docs: https://developers.google.com/maps/ai/grounding-lite | No official server listed |
Where Openpath fits
If the agent needs a local business to message in Austin, Texas, Openpath returns the listings themselves, free and with no key. See Openpath vs Google Places API and Openpath vs Azure Maps Search.
Questions people ask
What do I need before I can use Google Places API?
A Google Cloud project with billing enabled, plus an API key or OAuth token.
Is Google Places API free?
A free monthly usage cap for each SKU: 5,000 Text Search Pro or Nearby Search Pro calls, 1,000 at the Enterprise tier, 10,000 Place Details Essentials, and unlimited ID-only searches. The pricing page does not mention the old $200 monthly credit.
What do I need before I can use Azure Maps Search?
An Azure subscription with an Azure Maps account. Authentication is by Shared Key, Microsoft Entra ID or SAS token.
Is Azure Maps Search free?
5,000 Search transactions a month.
Sources
Every line about another company comes from its own pages. Prices and terms change, so check the source before you rely on one.
Google Places API, read on October 15, 2026:
- developers.google.com/maps/billing-and-pricing/pricing: “Places API Text Search Pro 4FDA-34B1-A910 5,000 $32.00”
- developers.google.com/maps/billing-and-pricing/pricing: “Places API Text Search Enterprise E967-44BC-B44D 1,000 $35.00”
- developers.google.com/maps/billing-and-pricing/pricing: “Places API Place Details Pro 4ED6-464A-2AFC 5,000 $17.00”
- developers.google.com/maps/billing-and-pricing/pricing: “Places API Text Search Essentials (IDs Only) 635D-A9DD-C520 Unlimited”
- developers.google.com/maps/documentation/places/web-service/usage-and-billing: “To use the Places API, you must enable billing on each of your projects and include an API key or OAuth token”
- developers.google.com/maps/documentation/places/web-service/usage-and-billing: “if you select fields in both the Essentials and the Pro SKUs, you are billed based on the Pro SKU”
- developers.google.com/maps/documentation/places/web-service/data-fields: “International phone number internationalPhoneNumber Place Details Enterprise Text Search Enterprise Nearby Search Enterprise”
- developers.google.com/maps/documentation/places/web-service/data-fields: “Website URI websiteUri Place Details Enterprise Text Search Enterprise Nearby Search Enterprise”
- developers.google.com/maps/documentation/places/web-service/overview: “returns a JSON response. Places API (New) supports authorization by API key and OAuth token.”
- developers.google.com/maps/documentation/places/web-service/policies: “You must not pre-fetch, cache, or store Places API content beyond the allowed exceptions.”
- developers.google.com/maps/documentation/places/web-service/policies: “You can therefore store place ID values indefinitely.”
- developers.google.com/maps/documentation/places/web-service/policies: “When displaying Places API data without a Google Map, you must include the Google logo”
- cloud.google.com/maps-platform/terms/maps-service-terms: “Customer may temporarily cache latitude and longitude values from the Places API for up to 30 consecutive calendar days”
- cloud.google.com/maps-platform/terms/maps-service-terms: “Customer may use Google Maps Content from the Places API in Customer Applications without a corresponding Google Map.”
- cloud.google.com/maps-platform/terms: “use Google Maps Content to improve machine learning and artificial intelligence models, including to train, test, validate or fine-tune the models”
- cloud.google.com/maps-platform/terms/maps-service-terms: “use Grounded Output to train, develop, or improve any machine learning models or artificial intelligence systems”
- developers.google.com/maps/ai/grounding-lite: “a service with Model Context Protocol (MCP) support”
- developers.google.com/maps/documentation/places/web-service/overview: “built on one of the most accurate, up-to-date, and comprehensive place models of the real world”
Azure Maps Search, read on October 15, 2026:
- azure.microsoft.com/en-us/pricing/details/azure-maps: “Meters Free <500K 500K+ ... Search 5,000 $4.50 Contact Us”
- azure.microsoft.com/en-us/pricing/details/azure-maps: “Unless otherwise specified, the prices below are per 1,000 transactions.”
- learn.microsoft.com/en-us/azure/azure-maps/rest-api-azure-maps: “search for places and businesses by name or category”
- learn.microsoft.com/en-us/azure/azure-maps/migrate-search-v1-api: “Azure Maps Search API version 1.0 has been superseded by Search API version 2026‑01‑01”
- learn.microsoft.com/en-us/azure/azure-maps/migrate-search-v1-api: “While Search v1 continues to function, new development should use the latest Search API”
- learn.microsoft.com/en-us/rest/api/maps/search/get-search-poi: “Details of the returned POI including information such as the name, phone, url address, and classifications.”
- learn.microsoft.com/en-us/azure/azure-maps/azure-maps-authentication: “Azure Maps supports three authentication methods: Shared Key, Microsoft Entra ID, and Shared Access Signature (SAS) Token.”
- microsoft.com/licensing/terms/productoffering/MicrosoftAzure/MCA: “Results may not be stored for longer than: (i) the validity period indicated in returned headers; or (ii) 6 months, whichever is shorter.”
- microsoft.com/licensing/terms/productoffering/MicrosoftAzure/MCA: “Customer may not cache or store results delivered by the Azure Maps API for the purpose of scaling such Results”
- microsoft.com/licensing/terms/productoffering/MicrosoftAzure/MCA: “Customer may not modify or create a derivative work based on any content using machine learning or artificial intelligence”
- microsoft.com/licensing/terms/productoffering/MicrosoftAzure/MCA: “Customer may not use Azure Maps or any part thereof to create a competing database or service”