HERE Geocoding & Search vs Apple Maps Server API for AI agents
HERE Geocoding & Search is HERE's location search API family (Discover/Search, Autosuggest, Geocode, Reverse Geocode) for finding addresses and places/POIs. Apple Maps Server API is Apple's REST API for geocoding, place and POI search, autocomplete, directions and ETAs, using Apple Maps data.
The short answer
- HERE Geocoding & Search: Cheap per-call POI and address search with a free monthly tier. Good when results stay inside an app and are not fed to AI systems.
- Apple Maps Server API: Apps already in the Apple ecosystem that show results on an Apple map and fit within the free daily quota.
Side by side
| HERE Geocoding & Search | Apple Maps Server API | |
|---|---|---|
| Searches | Addresses, places/POIs, EV charge points and third-party data such as Tripadvisor, searchable by free text or along routes. | Places and points of interest by name or criteria, with POI category include/exclude filters and country limits. |
| Returns | JSON with an items array. Only title, id, resultType and position are guaranteed. Place results can add address, categories, contacts (phone, www, email) and openingHours. | JSON Place objects with name, formatted and structured address, coordinate, country code, display map region and a Place ID. |
| Before the first call | A HERE platform account on the Base Plan, which requires entering a payment method at sign-up (since 2025), plus an app ID and API key. | An Apple Developer account with a Maps ID and private key, which you use to sign JWTs. The API is governed by the Apple Developer Program License Agreement (the program costs 99 USD a year). |
| Free | 5,000 Discover/Search transactions a month on the Base Plan (30,000 for Geocode and Autocomplete). | Up to 25,000 service calls a day per team, shared between the Apple Maps Server API and MapKit JS. |
| Paid | Discover/Search: EUR 2.33 per 1,000 (5,001 to 200,000), then EUR 1.87 per 1,000 up to 1,000,000. | Not stated on its pages |
| Acting on a result | Place results can include phone, website and email contacts. There is no way to message a business through the API. | The Place object documentation lists no phone or website field. There is no way to message a business through the API. |
| Limits on keeping or showing results | The Platform Terms bar caching or storing Results outside the Platform for more than 30 days (24 hours for Japan and Positioning). The Base Plan also excludes asset-tracking use cases. | Map Data may be cached or stored only on a temporary, limited basis. When Map Data is shown on a map it must be an Apple map, and surfaced results must show the corresponding Apple map. Building a substitute service is not allowed. |
| AI in its terms | Restrictive. Unless your plan or a separate agreement allows it, the Platform Terms (6.3 f) forbid using HERE Materials "in connection with a machine learning or artificial intelligence (“AI”) system," including generative AI. | Not stated on its pages |
| Coverage | Not stated on the pages read. Searches can be limited to countries by ISO 3166-1 alpha-3 code. | Apple says the service may not be available in all countries, regions or languages. |
| MCP server | HERE Location Reasoning, an MCP server at https://hlr.here.ai/mcp (docs: https://docs.here.com/location-reasoning/docs/hlroverview). Access terms and pricing for it were not confirmed. | No official server listed |
Where Openpath fits
If the agent needs a local business to message in Austin, Texas, Openpath returns the listings themselves, free and with no key. See Openpath vs HERE Geocoding & Search and Openpath vs Apple Maps Server API.
Questions people ask
What do I need before I can use HERE Geocoding & Search?
A HERE platform account on the Base Plan, which requires entering a payment method at sign-up (since 2025), plus an app ID and API key.
Is HERE Geocoding & Search free?
5,000 Discover/Search transactions a month on the Base Plan (30,000 for Geocode and Autocomplete).
What do I need before I can use Apple Maps Server API?
An Apple Developer account with a Maps ID and private key, which you use to sign JWTs. The API is governed by the Apple Developer Program License Agreement (the program costs 99 USD a year).
Is Apple Maps Server API free?
Up to 25,000 service calls a day per team, shared between the Apple Maps Server API and MapKit JS.
Sources
Every line about another company comes from its own pages. Prices and terms change, so check the source before you rely on one.
HERE Geocoding & Search, read on October 15, 2026:
- here.com/get-started/pricing: “Discover / Search pricing Monthly Transactions Cost per 1,000 0 to 5,000 Free 5,001 to 200,000 €2.33”
- here.com/get-started/pricing: “200,001 to 1,000,000 €1.87 1,000,001+ Contact us 1 Transaction is counted for every Request.”
- here.com/get-started/pricing: “Discover addresses, Places/POIs, EV charge points, truck-specific attributes and 3rd party data like Tripadvisor”
- here.com/learn/blog/april-2025-platform-release-notes: “The Base plan requires entering a payment method during the onboarding process to access our platform.”
- docs.here.com/geocoding-and-search/docs/discover: “Only title, id, resultType, position can be expected for all results.”
- legal.here.com/en-gb/terms/here-platform-terms: “for more than 30 days, except HERE Positioning services which cannot be cached or stored outside the Platform for more than 24 hours”
- legal.here.com/en-gb/terms/here-platform-terms: “Use HERE Materials in connection with a machine learning or artificial intelligence (“AI”) system”
- legal.here.com/en-gb/terms/here-platform-terms: “Except as otherwise permitted in your Subscription Plan or separate agreement with HERE, you may not:”
- here.com/get-started/pricing/base-plan-restrictions: “The following use cases are excluded from the Base Plan.”
- docs.here.com/location-reasoning/docs/hlroverview: “HERE Location Reasoning is a Model Context Protocol (MCP) server”
- docs.here.com/location-reasoning/docs/hlroverview: “The HERE Location Reasoning MCP server is available at: https://hlr.here.ai/mcp”
Apple Maps Server API, read on October 15, 2026:
- developer.apple.com/documentation/applemapsserverapi: “The service provides up to 25,000 service calls per day per team between Apple Maps Server API and MapKit JS.”
- developer.apple.com/documentation/applemapsserverapi: “If your app requires a larger daily quota, submit a”
- developer.apple.com/documentation/applemapsserverapi: “It requires authorization using a JSON Web Token (JWT) for API calls.”
- developer.apple.com/documentation/applemapsserverapi: “You obtain a key for creating the token when you complete the setup in your Apple Developer account.”
- developer.apple.com/programs/whats-included: “The Apple Developer Program is 99 USD per membership year”
- developer.apple.com/documentation/applemapsserverapi/-v1-search: “Find places by name or by specific search criteria.”
- developer.apple.com/documentation/applemapsserverapi/place: “An object that describes a place in terms of a variety of spatial, administrative, and qualitative properties.”
- developer.apple.com/support/terms/apple-developer-program-license-agreement: “Map Data may not be cached, pre-fetched, or stored by You ... other than on a temporary and limited basis”
- developer.apple.com/support/terms/apple-developer-program-license-agreement: “when displaying it on a map, You agree that it will be displayed only on an Apple map”
- developer.apple.com/support/terms/apple-developer-program-license-agreement: “The Apple Maps Service may not be available in all countries, regions, or languages”