Yelp Places API vs SerpApi Google Maps API for AI agents
Yelp Places API is Yelp's licensed API (formerly Yelp Fusion) for searching businesses and reading Yelp business details, ratings, photos and review excerpts. SerpApi Google Maps API is a third-party API that scrapes Google Maps search results and returns them as structured JSON.
The short answer
- Yelp Places API: Yelp ratings, review excerpts and photos for restaurants and local services in consumer apps that display Yelp content. The terms rule out passing that content to an LLM.
- SerpApi Google Maps API: Getting Google Maps listing data (phone, website, hours, ratings) as JSON without Google's billing or display rules. Legal risk from the scraping model sits partly with you.
Side by side
| Yelp Places API | SerpApi Google Maps API | |
|---|---|---|
| Searches | Local businesses listed on Yelp. Yelp says it covers "millions of businesses around the world," and the supported-locales page lists 32 countries. | Whatever Google Maps returns for a query and location (ll parameter), including local businesses, place details and reviews. |
| Returns | JSON over REST at https://api.yelp.com/v3. Results include name, address, phone, Yelp rating, price level, review count, coordinates, categories, image and Yelp URL. Photos and review excerpts depend on the plan. | JSON local_results with fields such as title, address, phone, website, hours, rating, reviews and description, plus place IDs. |
| Before the first call | A Yelp developer account (a business email is required for the trial) and a private API key. Paid plans need a credit card on file. | A SerpApi account and API key. |
| Free | A 30-day trial with up to 5,000 API calls, for evaluation only, not commercial use. There is no permanent free tier. | Free plan: 250 searches a month (50 an hour throughput). Cached, errored and failed searches are not counted. |
| Paid | Base costs $229 a month plus $5.91 per extra 1,000 calls. Enhanced costs $299 a month plus $6.57 per 1,000. Premium costs $643 a month plus $14.13 per 1,000. The FAQ says paid plans include 30,000 calls a month by default. | Starter costs $25 a month for 1,000 searches. Developer costs $75 a month for 5,000. Production costs $150 a month for 15,000. |
| Acting on a result | Results include the business phone number and its Yelp page URL. There is no way to message a business through the Places API. | Results include the business phone and website as shown on Google Maps. There is no messaging. |
| Limits on keeping or showing results | No caching or storing of Yelp Content for more than 24 hours. No building your own business-listing database from it. Display Requirements apply, and Yelp can require removal of content within 24 hours. | Not stated on its pages |
| AI in its terms | Very restrictive. Section 9 bans training or fine-tuning generative AI models on Yelp Content. Section 9.4 bans submitting or ingesting any Yelp Content into any Generative AI Model, for example in prompts to ChatGPT. Yelp sells a separate Yelp AI API for conversational use at $25 per 1,000 calls. | Not stated on its pages |
| Coverage | 32 countries in Yelp's supported-locales list, including the US. | Follows Google Maps. SerpApi warns that results are not guaranteed to fall within the location given. |
| MCP server | Yelp/yelp-mcp on GitHub (https://github.com/Yelp/yelp-mcp). It wraps the Yelp Fusion AI API with one yelp_agent tool and needs a Yelp Fusion AI key, not a Places API key. | SerpApi MCP Server, hosted at https://mcp.serpapi.com/mcp (API key) and open source at https://github.com/serpapi/serpapi-mcp |
Where Openpath fits
If the agent needs a local business to message in Austin, Texas, Openpath returns the listings themselves, free and with no key. See Openpath vs Yelp Places API and Openpath vs SerpApi Google Maps API.
Questions people ask
What do I need before I can use Yelp Places API?
A Yelp developer account (a business email is required for the trial) and a private API key. Paid plans need a credit card on file.
Is Yelp Places API free?
A 30-day trial with up to 5,000 API calls, for evaluation only, not commercial use. There is no permanent free tier.
What do I need before I can use SerpApi Google Maps API?
A SerpApi account and API key.
Is SerpApi Google Maps API free?
Free plan: 250 searches a month (50 an hour throughput). Cached, errored and failed searches are not counted.
Sources
Every line about another company comes from its own pages. Prices and terms change, so check the source before you rely on one.
Yelp Places API, read on October 15, 2026:
- business.yelp.com/data/resources/pricing: “$229 per month plus $5.91 per additional 1,000 API calls”
- business.yelp.com/data/resources/pricing: “$299 per month plus $6.57 per additional 1,000 API calls”
- business.yelp.com/data/resources/pricing: “$643 per month plus $14.13 per additional 1,000 API calls”
- business.yelp.com/data/resources/pricing: “Receive 5,000 free API calls during the 30-day trial period”
- business.yelp.com/data/resources/pricing: “Start 30-day free trial Business email required”
- business.yelp.com/data/resources/pricing: “$25 / 1,000 API calls Minimum 1,000 daily API calls”
- docs.developer.yelp.com/docs/places-faq: “These API calls are STRICTLY FOR EVALUATION AND NOT FOR COMMERCIAL DEPLOYMENT”
- docs.developer.yelp.com/docs/places-faq: “This plan includes 30,000 API calls per month by default”
- docs.developer.yelp.com/docs/places-intro: “valuable information such as name, address, phone number, Yelp rating, price levels, and review counts”
- docs.developer.yelp.com/docs/places-intro: “The Yelp Places API uses private key authentication to authenticate all endpoints.”
- docs.developer.yelp.com/docs/places-intro: “millions of businesses around the world”
- terms.yelp.com/developers/api_terms: “opt into a paid subscription program by providing credit card and other necessary information”
- terms.yelp.com/developers/api_terms: “cache, record, pre-fetch, or otherwise store any portion of the Yelp Content for a period longer than twenty-four (24) hours”
- terms.yelp.com/developers/api_terms: “use it to update or create your own database of business listing information”
- terms.yelp.com/developers/api_terms: “Submit or ingest any Yelp Content into any Generative AI Model (e.g., prompts that contain any Yelp Content into ChatGPT”
- terms.yelp.com/developers/api_terms: “for the purpose of training, developing, enhancing, or fine-tuning any Generative AI Models without Yelp’s prior written approval”
- github.com/Yelp/yelp-mcp: “MCP server for exposing tools powered by Yelp's data”
- docs.developer.yelp.com/docs/resources-supported-locales: “Following are the locales Yelp Places API supports.”
SerpApi Google Maps API, read on October 15, 2026:
- serpapi.com/google-maps-api: “Scrape Google Maps data with our Google Maps API.”
- serpapi.com/google-maps-api: “Results are not guaranteed to be within the geographic location provided in the ll parameter.”
- serpapi.com/google-maps-api: “"phone": "(646) 559-4878", "website": "http://joespizzanyc.com/"”
- serpapi.com/pricing: “Free $ 0 / month Get Started 250 searches per month 50 throughput per hour”
- serpapi.com/pricing: “Starter $ 25 / month Get Started 1,000 searches per month”
- serpapi.com/pricing: “Only successful searches are counted toward your monthly searches. Cached, errored, and failed searches are not.”
- serpapi.com/legal: “SerpApi assumes liability for the lawful collection of public search data ... but not for how that data is ultimately used.”
- github.com/serpapi/serpapi-mcp: “SerpApi MCP Server is available as a hosted service at mcp.serpapi.com”