Principal Product Manager at SolarWinds
- In Austin, TX.
At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us! About the Role SolarWinds is looking for a Principal Product Manager to own the end-to-end eCommerce experience. This includes the digital engine that converts prospects into customers and customers into advocates. This is a senior individual contributor role with high visibility across Product, Engineering, Finance, and Go-to-Market, and it carries real potential to grow into a people leadership position as the eCommerce function scales. You will define the vision and roadmap for how SolarWinds sells online which spans self-serve purchasing, pricing and packaging presentation, checkout and payment flows, trial-to-paid conversion, and subscription management. You’ll set strategy, influence the roadmap across adjacent product areas, and raise the bar for how SolarWinds thinks about digital revenue. This is the kind of role where your work is directly traceable to revenue. If you want ownership, strategic scope, and room to grow - this is it. What You’ll Own eCommerce Strategy & Vision • Define and own the multi-year product vision and roadmap for SolarWinds’ eCommerce capabilities, aligned to company revenue and growth objectives. • Set the strategic framework for how SolarWinds sells online - spanning SMB self-serve, mid-market, and enterprise digital motions. • Influence pricing, packaging, and go-to-market strategy in partnership with Product, Finance, and GTM leadership. • Represent eCommerce at the executive level, translating complex product decisions into clear business impact narratives. Self-Serve & Product-Led Growth • Own the self-serve buying journey from trial activation through paid conversion and upsell, building frictionless experiences that drive revenue without requiring a sales touch. • Define and optimize in-product upgrade and expansion paths that accelerate product-led growth. • Partner with Product and Engineering teams to build the in-app purchasing and entitlement infrastructure that powers self-serve revenue. • Measure and improve key PLG metrics: trial conversion rate, time-to-value, activation rate, and self-serve ARR. Checkout, Pricing & Packaging Experience • Own the end-to-end checkout experience: product catalogue, pricing pages, cart, payment, order confirmation, and post-purchase flows. • Drive pricing and packaging display strategy - ensuring the right offer is surfaced to the right buyer at the right moment. • Partner with Finance and Legal on payment method expansion, tax and compliance requirements, and currency localization. • Lead major platform investments such as commerce engine selection, payment infrastructure, and subscription management tooling. Conversion Optimization & Analytics • Build and maintain a data-driven operating model for eCommerce performance, with clear KPIs and a test-and-learn culture. • Own funnel analytics: traffic-to-trial, trial-to-paid, cart abandonment, average order value, and lifetime value. • Drive a structured A/B testing program across pricing pages, checkout flows, and upgrade prompts. • Establish reporting and dashboards that give leadership clear visibility into digital revenue health. …