Senior Product Manager, Salesforce at Natera
- Pay: $125,000–$156,300 a year.
- In Austin, TX.
POSITION SUMMARY We are seeking a strategic Senior Salesforce Product Manager to drive the product vision, roadmap, and execution of our Salesforce platform initiatives while championing user-centric design and data-driven decision making. This role combines deep product management expertise with Salesforce platform knowledge, business analysis, and stakeholder management responsibilities. The ideal candidate will serve as both a product strategist and execution leader, ensuring our Salesforce solutions deliver maximum business value while driving user adoption and satisfaction across the organization. PRIMARY RESPONSIBILITIES Product Strategy & Roadmap Management (35%) - Define and own the comprehensive Salesforce product vision, strategy, and multi-year roadmap aligned with business objectives - Conduct market research, competitive analysis, and user needs assessment to identify product opportunities and innovation areas - Collaborate with executive leadership to translate business strategy into actionable product initiatives and feature requirements - Prioritize product backlog and feature development based on business value, user impact, technical feasibility, and ROI analysis - Establish product success metrics, KPIs, and measurement frameworks to track product performance and user satisfaction - Drive product discovery sessions and ideation workshops with cross-functional teams and stakeholders - Manage product portfolio decisions including feature sunset, platform consolidation, and technology investment priorities Requirements Management & Business Analysis (25%) - Lead comprehensive requirements gathering sessions with business stakeholders, subject matter experts, and end users - Translate complex business needs into detailed functional requirements, user stories, and acceptance criteria - Conduct thorough business process analysis and workflow optimization to maximize Salesforce platform value - Partner with solution architects to ensure technical feasibility and optimal implementation approaches for product features - Create and maintain detailed product specifications, wireframes, and process flow documentation - Facilitate requirements validation sessions and user acceptance testing coordination - Manage scope changes, requirements traceability, and impact analysis throughout product development lifecycle Stakeholder Management & Communication (20%) - Serve as primary product liaison between business units, technical teams, and executive leadership - Conduct regular stakeholder updates, product demos, and executive presentations on product progress and outcomes - Manage stakeholder expectations through transparent communication of timelines, dependencies, and delivery commitments - Facilitate cross-functional collaboration between development, QA, operations, and business teams - Lead product steering committee meetings and strategic planning sessions - Build strong relationships with key business champions and power users to drive product advocacy - Coordinate with external vendors and third-party solution providers for integrated product offerings User Experience & Adoption (10%) - Champion user-centric design principles and advocate for optimal user experience across all product touchpoints - Conduct user research, usability testing, and feedback collection to inform product design and enhancement decisions - Partner with UX/UI teams to create intuitive, efficient, and engaging user interfaces within Salesforce platform constraints - Design and implement user adoption strategies including training programs, change management, and support documentation - Monitor user engagement metrics, adoption rates, and satisfaction scores to identify improvement opportunities - Lead user feedback collection initiatives and product advisory board sessions - Develop user personas and journey mapping to guide product development priorities Product Delivery & Performance (10%) - Work closely with development teams using agile …