Regional Marketing Manager | West Coast | Remote at Grafana Labs
- Remote.
Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce, rely on Grafana Labs. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at [website removed] and follow us on LinkedIn and X. We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do. You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity. The Opportunity: In this role, you are responsible for executing regional marketing strategy and independently leading programs that drive measurable business outcomes. Working within regional priorities, you are trusted to make decisions, adapt plans as conditions change, and take ownership of program performance from planning through results. Approximately 50% of your work is self-directed, requiring sound judgment, strong prioritization, and accountability for outcomes. Success in this role comes from balancing execution with strategic thinking, identifying opportunities for improvement, and sharing best practices that increase team effectiveness. You are expected to leverage AI as a core part of your work, applying it thoughtfully to improve productivity, scale repeatable processes, and enhance decision-making. This includes identifying where AI can create efficiencies, where human judgment remains essential, and developing workflows that can be adopted across the team. What makes you a Great Fit: Lead regional marketing programs from planning through execution and retrospective, including program strategy, budget management, goal setting, delivery, and performance reporting. Execute ABM and regional marketing initiatives, partnering closely with Sales and SDR teams while contributing to prioritization and program planning. Independently manage day-to-day decisions, proactively address risks, and escalate issues when appropriate. Serve as a proficient user of core marketing platforms, including Splash, Zuddl, Salesforce, and [website removed], while identifying opportunities to improve processes and tooling. Develop and document AI-enabled workflows that improve efficiency, consistency, and scalability across marketing operations, event execution, and reporting. Identify opportunities to apply AI and automation across regional marketing programs and contribute to the development of shared team processes and best practices. Analyze program performance and translate data into actionable insights and recommendations. Plan and manage projects independently, set realistic timelines, coordinate stakeholders, and deliver on commitments. Provide guidance and support to Associates, contractors, and other team members on shared initiatives. Build expertise in Grafana's go-to-market strategy, regional marketing programs, and the ecosystem of channels, vendors, and partners that support growth. …